That is reasonable. And that can you assist us perhaps you provide us with some color how your initiatives to pursue the Truist customers are progressing?
John C. Asbury — President and Ceo
Perfectly, we’ll ask Maria Tedesco, President of Atlantic Union Bank to give you some commentary. We now have a set that is comprehensive of. Now the timing of a few of these changed a bit. Specific guerrilla advertising techniques for branches that are going to be consolidated does not actually produce great deal of feeling at this time with time. Maria, would you like to talk simply when it comes to higher level task, forgive me personally, i simply stated it, venture Sundown for anyone that don’t know it, is our formally code name that is secret. So we are taking advantage of the SunTrust BB&T interruption. You are hoped by me understand humor in Sundown.
Maria P. Tedesco — President of Atlantic Union Bank
Well, once more, we come across this as a multi-year possibility. This might be — our company is thinking about a marathon occasion with initiatives to debate the couple that is next of. But a lot of that which you see us doing happens to be shutting the space of who our kind of competitive set is strictly everything we’re doing. So those would be the short-term plans, but we come across this being a unpleasant plan. This disruption is known by us, we’re ground zero with this occasion. And a sense is had by us of what is going to happen which will be troublesome to clients, that may allow it to be opportunistic for people. So those initiatives without engaging in much information is actually set against that which we think to function as schedule of interruption. And literally every continuing company has their plan by which become offensive and get opportunistic.
John C. Asbury — President and Ceo
And acknowledging that this really is a general public forum, we do not wish to show our hand a lot of, but be assured, there is certainly a rather robust action plan, to Maria’s point, each type of company has a tremendously targeted pair of initiatives, and I also would reiterate this will be a disruption that is multi-year. It offers started. This may play away for decades.
Maria P. Tedesco — President of Atlantic Union Bank
Yes. And I also think you will see most of the initiatives that individuals’ve even discussed today with this call assistance us be described as a more powerful competitive placement in the marketplace, but truly people that have certain item space.
John C. Asbury — President and Ceo
As well as on the commercial part, we do discreetly monitor customers that people have actually won taken from BB&T or SunTrust, and believe me, there is certainly a listing, and it is growing. We are maybe perhaps not planning to enter into details, but we are having pretty success that is good away at that.
Eugene Koysman — Barclays — Analyst
That seems very good. Because of the amount of technology initiatives you have discussed, are you able to share us understand how much of it, you’re spending to run the bank versus innovate the bank with us what is your technology budget for the last year and for 2020 and maybe help?
John C. Asbury — President and Ceo
Yes, I do not would you like to respond to the former concern, Eugene, when it comes to an excessive amount of specificity on precisely what we are utilizing for electronic strategy. In certain respects. There exists a buck price problem right here. But among the larger constraints for a mid-size bank like us candidly is certainly not a great deal the bucks, although that is important. It really is getting the topic matter experts offered to work the task which is the solitary biggest good reason why we do not wish to accomplish a really near-term purchase, because we shall simply take this exact same people offline working on a merger transformation integration, therefore we need them centered on laying this away. Rob, are you able to — let’s say such a thing can you share with regards to exactly how much do you consider we are shelling out for brand new — will likely to be a portion that is relatively small.
Robert Michael Gorman — Executive Vice President and Chief Financial Officer
Yes, i believe incrementally you are most likely speaking about why not a 10% enhance year-over-year from everything we’ve usually allocated to that. Therefore incrementally, including all digital opportunities in ranking Phonetic, most of the automation, the Zelles around the globe, the nCinos around the globe. Therefore I will say most likely good 10% rise in our spending plan linked to technology.
John C. Asbury — President and Chief Executive Officer
Then beyond technology spending plan by itself you need to think holistically. I am taking a look at Kelly Dakin now who’s mind of Digital Strategy and Customer Enjoy. Kelly, exactly how lots of people on your group now today?
Kelly Dakin — Chief Digital and Chief Customer Experience Officer
There was 17 people that help electronic strategy and another three that support consumer experience.
John C. Asbury — President and Ceo
As soon as i acquired right here it absolutely was most likely 1.5 you have been right right here just below and how much you walked into year?
Kelly Dakin — Chief Digital and Chief Customer Enjoy Officer
We wandered in, there clearly was about four individuals.
John C. Asbury — President and Ceo
About four. Generally there you are going. So it is individuals too who will be taking care of these initiatives. And you may be prepared to see regarding the electronic strategy side, that the concept is always to have basically a quarterly launch routine. Therefore there is certainly a strategy that is out for a lengthy, very long time, with regards to the schedule of things you should do, sets from constant improvements to your mobile banking suite of offerings, brand new item initiatives, several of this has to be modulated. Whenever we had been in a greater price environment, honestly we would be doing a lot more than we are going to do at this time. But we will start to see the plain items that want to complete. I’m very sorry, Eugene there is probably that is much quality even as we’re ready to share publicly.
Eugene Koysman — Barclays — Analyst
This is actually very useful, many thanks truly.
William P. Cimino — Senior Vice President and Director of Investor Relations
Thank you, Gene and many thanks everybody else for calling in today. As being a reminder, we are going to have replay available on our Investor internet site investors. Atlanticunionbank.com. We look ahead to chatting to you month that is next. Have good time.
Operator
Operator Closing Remarks
Duration: 67 moments
Phone individuals:
http://speedyloan.net/installment-loans-ma/
William P. Cimino — Senior Vice President and Director of Investor Relations
John C. Asbury — President and Chief Executive Officer
Robert Michael Gorman — Executive Vice President and Chief Financial Officer
Shawn E. O’Brien — Executive Vice President and Customer Banking Group Executive
David V. Ring — Executive Vice President and Commercial Banking Group Executive
Maria P. Tedesco — President of Atlantic Union Bank
Kelly Dakin — Chief Digital and Chief Customer Enjoy Officer
Casey Orr Whitman — Piper Sandler — Analyst
Catherine Mealor — Keefe Bruyette & Woods — Analyst
William Wallace — Raymond James — Analyst
Brody Preston — Stephens Inc — Analyst
Laurie Hunsicker — Compass Aim — Analyst
Eugene Koysman — Barclays — Analyst